Links are very important when it comes to letting a search engine know the relationship between different websites. The search engine bots are able to go from one website to another with the help of dofollow links. While the bots usually pass over the nofollow links, but they also have their own importance when it comes to adding value to your web page. If you are looking to build a formidable backlink portfolio for your website it is important to understand how external websites are linking to yours.
To really understand the value of dofollow and nofollow links you need to consider that the higher the number of good quality external links you have that point the search engine bots to your website, the higher your chance is of generating more traffic. There are two ways that dofollow and nofollow links make this happen. One is the organic clicks that will bring people to your website and the second is the priority that search engine bots will give your website when external links point them in the direction of your website. The top 100 websites ranked by Alexa are proof of this concept as almost 90% of these websites have a portfolio of nearly 2000 backlinks each. The most used and popular websites in the world have backlinks that number in the thousands
The worth of a backlink
In this section, we are going to focus on Google since it is the most popular search engine in the world. Google takes into account both the quantity and quality of inbound backlinks to estimate and determine the value that your website holds. They use a point system called PageRank. They have been using it since 2005 to figure out the value a page holds and where it should rank in their search results. This system is heavily dependent on the quality and quantity of backlinks that are present on a page. If you have high-value backlinks on your page, chances are that you will be able to rank better.
Considering what we have told you until now there are a few important questions that you need to keep in mind if you are looking to improve the SEO of your website. How can you be sure that you have the proper backlinks? Are you using nofollow and dofollow links the right way on your website? To answer these questions, you will have to know the difference between the two types of backlinks and what benefits each can offer to your website.
What is a Dofollow link?
If you are looking for a standalone definition for the word “dofollow link” then you will be surprised to know that there is none. Actually, there is no such thing as a dofollow link. It is just the common language term for a standard link. A link in its default state can be referred to as a dofollow link or in other words, a link that lacks the nofollow feature is a dofollow link.
The important thing that you need to keep in mind here is that whenever any other website links with your website through a standard link/ dofollow link. It has a direct impact on the ranking of your website.
What is the impact of dofollow links on website rankings?
A major part of SEO is knowing that search engine bots navigate the web through the use of dofollow links. This helps them understand who is linking to who. There is a certain type of authority related to it known among SEO experts as “link juice”. This whole process works on the understanding of association. For example, a website that is very credible, reputable, and has a high PageRank using a dofollow link, links with your website. The search engine bots will see this association and might see your website as more reputable due to your association with a high PageRank website. This can have a positive effect on the PageRank of your website, meaning that your ranking might improve in the search results.
How can you make a link dofollow?
Whenever you create a new link for your website, for example by adding a new blog post, that link will be by default dofollow. So, to have more and more dofollow links you will have to keep adding new things and posts to your website. If you see a nofollow link that links to your website and wanted to convert that link to a dofollow one, then sadly there is nothing that can be done. A nofollow link cannot be converted into a dofollow link if it is on a third-party website. Instead of focusing on this, you should develop an understanding of which type of links are usually nofollow links by default.
One thing to note here is that nofollow links are pretty common and it might not be such a bad thing.
What is a nofollow link?
To the untrained eye, a nofollow and dofollow link will look exactly the same. To be fair if you are an average internet surfer then you don’t need to be able to spot the difference. But if you are someone who is concerned with the SEO of your website then you need to be able to tell the difference. Nofollow links have a small alteration in their code. It is known as an attribute. This alteration lets the search engine bots distinguish between a dofollow and nofollow link. This is what the attribute looks link “rel=nofollow”.
If we go by what Google has told us then nofollow links have no impact on the ranking of your website. This is because nofollow links don’t have the ability to pass the PageRank to any site that is being linked using a nofollow link. This is because of a policy that Google introduced in 2005 to fight back against comment spamming. Nofollow links are pretty effective in preventing black hat SEO. It stops the search engine bots from following links that are posted in the comment section of websites that have high authority. Nofollow links can usually be found in blog comments, forums, social media, sponsored content, press releases, and widgets. So, if you are concerned with the SEO of your website then investing heavily in press releases and comments will do you little good. That being said, nofollow links have their own place when it comes to SEO.
Is there any value in nofollow links?
While it is certainly true that nofollow links do nothing directly to increase your ranking they still contribute in many ways:
1- They help you build a backlink portfolio – If you are looking to build a natural backlink portfolio for your website then you are going to have a mix of both dofollow and unfollow links. Google is very suspicious of websites that only have dofollow links since it is almost impossible to only have only dofollow links on your website. So, to make your backlink portfolio seem organic and natural you need to have a good mix of dofollow and nofollow links.
2- Nofollow links will bring you exposure and traffic – While they may not do a lot for you when it comes to the ranking of your website. Nofollow links can do wonders for you in terms of generating traffic and giving your brand exposure. If you are linked with a reputable website through a nofollow link you are going to see a major boost in the traffic that you get, and your brand is going to gain exposure. Now that you are getting more traffic to your website this can increase your chances of generating dofollow links as well. Also, when people spending more time on your website, clicking on the different things that you have on it, and sharing your website it can really have a positive impact on your rankings.
3- Nofollow links can help you cultivate dofollow links – The concept is simple even if you are not getting any link juice through the nofollow links you are still getting a lot more traffic because of them. When you are getting more exposure for your brand, the chances of you getting automatic, organic dofollow links increases. When people share your content, you are going to get a good amount of natural dofollow links.
So, nofollow links are not useless they play an important part in helping your website rank. We hope that this article helps you understand the theory behind nofollow and dofollow links and how you can use them to improve the SEO of your website. Best of luck!
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